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07/03/2012 23:08 Condividi

/emailtemplates/childrens.html .date .body_text .body_text a .title .title a .more .section_header_green .section_header_blue .section_header_orange .section .blog_link .sidebar .footer .footer a .header_table In the News Go, Reader, Go!: Read Across America 2012
March 2 is the debut for the film version of The Lorax, the date Dr. Seuss would have turned 108, and the 15th annual Read Across America Day – a recipe for, as Theodor Geisel might say, "biggering" the number of bookworms in the United States. "What we're looking at right now is the perfect Seuss storm," says Random House's Kate Klimo, "in the sense that you’ve got the Lorax movie, you’ve got the Cat in the Hat TV show, and you have PBS Kids and all the PBS affiliates participating in Read Across America this year." The Seuss estate is even doing a To Think That I Saw It on Mulberry Street 75th-anniversary mall tour. "There's all of this cross-pollination," says Klimo. Here’s a look at some Read Across America and Seuss-related events. more
Boersma Named Publisher of Owlkids
Canadian children's publisher Owlkids Books has announced that, as of March 5, it will have a new publisher to develop its growing books division: Karen Boersma. Boersma has been v-p and publisher of Kids Can Press for the last 14 years. At Owlkids – which has published kids’ magazines Chirp, chickaDEE, and OWL for more than 35 years, and acquired children’s publisher Maple Tree Press in 2008 – Boersma will be in charge of the book program’s strategic planning, editorial development, and sales and marketing. more
Author Kate Messner to Give TED Talk
"Do you have a lesson to teach?" When TED – the nonprofit foundation whose conferences bring together everyone from Nobel Prize winners to technological innovators and emerging artists – posed that question online in preparation for this week's TED 2012: Full Spectrum conference, author Kate Messner responded eagerly. Her pitch: a brief talk on imagination and world-building, and how the craft of building fictional worlds might apply to real-world planning. That proposal led to her being selected as the only children's book author to give a TED Talk this year. more
BEA Finalizes Lineup for Children's Breakfast
BookExpo America has announced that Glee's Chris Colfer, author of the forthcoming The Land of Stories: The Wishing Spell (Little, Brown), will serve as emcee for the BEA convention's Children’s Book and Author Breakfast. The breakfast's three speakers – Lois Lowry, Kadir Nelson, and John Green – were previously announced. more
EDC Discontinues Usborne Books on Amazon
Educational Development Corporation, publisher of Usborne and Kane Miller books in the U.S., has announced that, effective immediately, the company will no longer sell any of its books on Amazon or to any entities that resell to Amazon. This follows a 2009 decision to stop selling the Kane Miller list via Amazon. Online sales account for about 13% of EDC's total annual sales. more
Book News Fall 2012 Sneak Previews
We may be in the middle of the spring season, but want a sneak peek at what's coming down the pike for fall? Get the inside track on next season's biggest books for children and teens with our exclusive Fall 2012 Sneak Previews. Click through to read our extensive listing, which includes new books from Rick Riordan, Lauren Oliver, Kadir Nelson, Patrick McDonnell, Rebecca Stead, Tom Angleberger, Shannon Hale, and many more. more
Cover Reveal: Jessica Khoury's 'Origin'
Here's a first look at the cover art for Origin, a debut YA novel by 22-year-old Jessica Khoury, which Razorbill will release in September with an announced print run of 250,000 copies. The story centers on a teen living in a laboratory hidden in the Amazon rainforest who discovers she is genetically engineered to be immortal. Razorbill senior editor Laura Arnold brokered the preempted deal for world rights with Lucy Carson of the Friedrich Agency. "We haven't preempted anything in a long time – perhaps a year – but this book is remarkable," says Razorbill president Ben Schrank. more
Former Hollywood Assistant Closes Major YA Book, Film Deal
In a bit of serendipitous deal-making fit for a Hollywood movie, former Paradigm assistant Amy Tintera's old employer sold film rights to her debut novel, Reboot, which has also just sold to HarperTeen. Kari Sutherland bought North American rights to the book, winning a four-way auction, after Paradigm's Lucy Stille closed a preempt on the film rights from Fox 2000. more
Digital News Open Road Publishes Its First YA E-riginal
What started as the ghost of an idea for Andrea J. Buchanan, author of the bestselling Daring Book for Girls, has blossomed into an enhanced e-book original from Open Road Integrated Media, the company’s first for teens. “This readership is so comfortable with technology,” says Barbara Marcus, advisor to Open Road and former president of Scholastic Children’s Book Publishing and Distribution. “We were looking for something that really was meant to be published digitally first, and we knew there was a book out there that was appropriate.” more
Figment Acquires Inkpop from HarperCollins
Figment, the online writing community for teens and young adults, has purchased Inkpop, a similar HarperCollins initiative. As of March 1, Inkpop no longer exists as its own site; the inkpop.com landing page directs users to transfer their profiles to Figment. more
Penguin Launches Richelle Mead App
Bestselling author Richelle Mead will get her own app, The World of Richelle Mead, launching March 2 from Penguin. The free app is a community-based bookshelf with excerpts from all of the Vampire Academy series and Bloodlines series (with links to purchase the books), character bios and character relationships features, and a bio page for Mead that includes links to her Twitter account and video. The app's community includes polls, news, and a map of the locations of users. more
Pottermore Books to Be Distributed by OverDrive
OverDrive will manage worldwide hosting and digital fulfillment for libraries for the Harry Potter e-books on Pottermore. The books will be in more than 20 languages and distributed to over 18,000 public and school libraries worldwide. more
iStoryTime Releases First Wee Sing App
iStoryTime and Wee Sing have announced their first education app, called Wee Sing & Learn ABC. The app is available for the iPad, iPhone, and iPod Touch on the App Store, and combines original music, animated animals, and musical instruments for all the letters of the alphabet, as well as read-along text. more
Obituary Jan Berenstain
Jan Berenstain, co-creator of the Berenstain Bears series, died on February 24 at the age of 88, after a stroke. Together with her husband, Stan, who died in 2005, Berenstain wrote and illustrated hundreds of affectionate tales featuring Mama, Papa, Brother, and Sister Bear. The Bears books, which were inspired by Jan and Stan’s children and grandchildren, address all aspects of family life, from getting kids to do chores to managing first-day-of-school jitters. To date, more than 300 titles have been released in 23 languages. more
Q & A Q & A with Jane O'Connor
Decked out in a pink trench coat and sunglasses and wielding a rhinestone-studded magnifying glass, Fancy Nancy makes her chapter book debut in typically posh style in Jane O'Connor's Nancy Clancy, Super Sleuth. Speaking from her office at Penguin Books for Young Readers, where she is editor-at-large, O'Connor discussed Fancy Nancy's success and new incarnation.

Q: Before talking about Fancy Nancy's new incarnation, tell us how she was born.

A: When I was a little girl, my grandmother and great aunts used to visit on Sunday afternoons, and I’d always greet them attired in my pink tutu that had a satin top and tulle with tiny pink rosebuds on it. I often wore it, believe it or not, with a red cape and a pair of my mother’s high heels. I’d also entertain our visitors—often with a dance. more
Today's Job Albert Whitman & Company is seeking an Editorial Director. Maybe it's you! For more about this and other jobs, visit PW JobZone.
Points of Sale Tips for Children's Booksellers
Last August after a trip to Los Angeles, where she visited Book Soup, Sarah Gerard, children's manager at McNally Jackson in New York City, began stacking series titles on the shelf, which means the books face the reader more directly. "As a brick-and-mortar store, we have to be especially conscientious about how we use our space," says Gerard. "They don’t turn their books sideways. But they did take great care with how they presented their books. And it got me thinking how we could use our space more creatively." more
In Brief
In Brief: March 1: Oscars Edition
Two children’s book creators had a good night at the 84th annual Academy Awards, held this past Sunday. Hugo, based on Brian Selznick’s The Invention of Hugo Cabret, took home five Oscars, and author/illustrator/filmmaker William Joyce won an award in the Short Film (Animated) category for The Fantastic Flying Books of Mr. Morris Lessmore. Read on for photos and more from the show. more
Rights Report Katherine Tegen has won at auction two novels by Robin Schneider for her eponymous imprint at HarperCollins. The first, scheduled for publication in winter 2014, is called Severed Heads, Broken Hearts; it takes readers through a year with prom king Ezra Faulkner, whose charmed life collides with two misfortunes: he witnesses his girlfriend with another guy, and he shatters his leg – and his professional tennis ambitions – in a catastrophic car accident. Merrilee Heifetz at Writers House did the deal for North American rights for the two novels.
Catherine Onder at Disney-Hyperion has bought a four-book middle grade series, Oh My Godmother, by debut authors Barbara Brauner and James Mattson, to be illustrated by Abigail Halpin. The first book, scheduled for summer 2013, centers on Lacey Unger-Ware, a modern-day middle-schooler who becomes a reluctant fairy godmother. Joseph Veltre at Gersh Agency represented the authors and Emily van Beek of Folio Literary Management represented the illustrator in the deal for North American rights.
Julie Scheina at Little, Brown Books for Young Readers signed a three-book deal with Suzanne Selfors, author of Smells Like Dog. In this chapter book series, which is called The Imaginary Veterinary, a string of unusual events—from finding a lost dragon hatchling to tracking an escaped sasquatch—leads 10-year-olds Ben and Pearl to become apprentices to a veterinarian for imaginary creatures. The series will launch in spring 2013. Michael Bourret at Dystel & Goderich Literary Management brokered the deal for world rights.
IN THE MEDIA From School Library Journal:
Oscar night: Hugo walked away with five awards, while The Fantastic Flying Books of Mr. Morris Lessmore won Best Animated Short. Click here
From the Guardian:
Boys are no longer lagging behind girls when it comes to reading ability, according to a new British study. Click here
Also from the Guardian:
Author Anthony Horowitz gave a recent talk questioning the role of the publisher in today's literary world. Click here
From Flavorwire:
A eye-catching slideshow of picture books that were illustrated by famous designers. Click here
From Deadline.com:
Downton Abbey helmer Brian Percival has been chosen to direct the film version of Markus Zuzak's The Book Thief. Click here
From Gawker:
Stephen Colbert used verse to express his annoyance with the many product tie-ins for the new Lorax movie. Read more
From Entertainment Weekly:
The Fantastic Flying Books storytellers floated to cloud nine with their Oscar victory. Click here
From Salon:
When Genres Collide: An essay on J.K. Rowling turning to writing adult fiction. Click here
From the Atlantic:
Another writer pleads, "Please Don't Grow Up, J.K. Rowling!" Click here
From the Bookseller:
Ragged Bears Publishing has entered into administration in UK; a "difficult" foreign rights market was cited as the cause, particularly for picture book co-editions. Click here
From Entertainment Weekly:
A first look at the long-awaited movie version of Judy Blume's Tiger Eyes, which is directed by her son. Click here
From the Atlantic:
From cave paintings to Maurice Sendak, a brief history of children's picture books, and the art of visual storytelling. Click here
SHELFTALKER

Scenes from a Saturday
Elizabeth Bluemle
Whether it's a crazy summer Saturday, or a slow holiday-week Saturday, Saturdays at the bookstore are always fun and full of surprises. I thought I'd give readers a few highlights from last weekend. MORE

A Google Update
Josie Leavitt
Score one for the little guy. After an e-mail to Google, and several e-mails with the ABA about why Google was going to rescind my affiliate status, I received an e-mail late last night from Google. MORE

Google, I Hardly Knew You
Josie Leavitt
On Friday I received an email from Google. I was told that as of March 15 I would no longer be an affiliate of Google, thereby unable to sell e-books on my website. Needless to say, I was a little stunned. MORE FEATURED REVIEWS

Forget-Me-Nots: Poems to Learn by Heart
Selected by Mary Ann Hoberman, illus. by Michael Emberley. Little, Brown/Tingley, $19.99 (144p) ISBN 978-0-316-12947-3

Former children’s poet laureate Hoberman compiles a broad range of poems for young readers—brief enough to invite memorization—from writers including Frost, Silverstein, Sandburg, Milne, and Grimes, among many more. The works are divided thematically into categories like “Sad and Sorrowful,” which features “Song” by Keats and “My Father” by Hoberman (“My father doesn’t live with us./ It doesn’t help to make a fuss;/ But still I feel unhappy, plus/ I miss him”); “Weather and Seasons”; and “Poems from Storybooks,” with excerpts from The Wind in the Willows, James and the Giant Peach, and The Fellowship of the Ring. more

The List
Siobhan Vivian. Scholastic/Push, $17.99 (336p) ISBN 978-0-545-16917-2

The eponymous list, which mysteriously appears on the walls of Mount Washington High each year before homecoming, has the power to lift or break the spirits of eight female students: on it are the names of the “prettiest” and the “ugliest” girl in each grade. In this insightful and provocative novel, Vivian (Not That Kind of Girl) explores the effects the list has on the most recently chosen girls. While some results—self-doubt, shame, pressure—are to be expected, some of the girls respond in surprising and unconventional ways. Rebellious sophomore Sarah takes her “ugliness” to a new level by refusing to bathe or change clothes. Senior Jennifer, deemed ugliest four years running, works her way into a circle of popular girls, a group led by “prettiest girl” Margo, who used to be her best friend. more

TALES FROM THE SLUSH PILE

MORE

March 1, 2012

PeopleA job change and a name change for Rebecca Fabian, former children's department manager for the Odyssey Bookshop in S. Hadley, Mass. Broche Fabian, as she is now known, is the store manager for the soon-to-reopen The World's Only Curious George Store in Harvard Square, Cambridge, Mass. In the Winners' CircleThe Society of Children's Book Writers and Illustrators has announced the winners of its Golden Kite Awards: Between Shades of Gray by Ruta Sepetys; Amelia Lost by Candace Fleming; Over and Under the Snow by Kate Messner, illus. by Silas Neal; and Balloons Over Broadway by Melissa Sweet.The SCBWI also announced that The Fourth Stall by Chris Rylander has won its Sid Fleischman Humor Award. Further details about both awards, as well as a list of honor books, are available at the SBCWI blog. Voting is open, now through March 31, for the 2012 Indies Choice and E.B. White Read-Aloud Book Awards, which are administered by the American Booksellers Association. A full list of the finalists is available on the ABA Web site. Booksellers at ABA member stores can vote for their picks here.The Children's Book Council has announced the finalists for its fifth annual Children's Choice Book Awards. The finalists can be viewed at the Children's Book Week Web site. Beginning March 14, children and teens can vote for their favorite books and authors, with the winners announced live during the awards gala on May 7. App Watch This Week in Children's Apps
This week in children's apps features a pair of Dr. Seuss apps: The Lorax and Oh Say Can You Say Di-No-Saur? Also this week is Polar Bear Horizon, which tells of a polar bear and her two cubs heading for the sea. Cocoons and Caterpillars lets players join Stella and Sam as they discover the wonders of nature. Finally, there are a pair of Disney apps: The Lion King: Timon's Tale, which retells the classic story with the mischevious meerkat, and Tangled: Storybook Deluxe, the story of Rapunzel and her life outside the tower. more
On-Sale CalendarSome big-name authors are releasing big books this April. Youngest readers can look forward to The Duckling Gets a Cookie!? by Mo Willems; middle-graders can follow Fancy Nancy’s new career trajectory in Nancy Clancy, Super Sleuth; and new novels from Holly Black (Black Heart), Barry Lyga (I Hunt Killers), and Deb Caletti (The Story of Us) give teens plenty of options. For more on these and other new books from Walter Dean Myers, Jennifer A. Nielsen, Robin Wasserman, and more, check out our exclusive on-sale calendar. Bookshelf ArchivesLooking for a back issue of Children's Bookshelf? Didn't finish reading a story in last week's issue? Want to forward Bookshelf to a friend? Click here for our archives page! CONTACT US
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WHO issues roadmap to scale up international response to the Ebola outbreak in west Africa

Posted: 29 Aug 2014 08:54 AM PDT

The World Health Organization has issued a roadmap to guide and coordinate the international response to the outbreak of Ebola virus disease in west Africa. The aim is to stop ongoing Ebola transmission worldwide within 6-9 months, while rapidly managing the consequences of any further international spread.

Copper shines as flexible conductor

Posted: 29 Aug 2014 07:35 AM PDT

By turning instead to copper, both abundant and cheap, researchers have developed a way of making flexible conductors cost-effective enough for commercial application.

Astrophysicists report radioactive cobalt in supernova explosion

Posted: 29 Aug 2014 07:34 AM PDT

Astrophysicists have detected the formation of radioactive cobalt during a supernova explosion, lending credence to a corresponding theory of supernova explosions.

Simpler process to grow germanium nanowires could improve lithium-ion batteries

Posted: 29 Aug 2014 07:32 AM PDT

Researchers have developed what they call “a simple, one-step method” to grow nanowires of germanium from an aqueous solution. Their process could make it more feasible to use germanium in lithium-ion batteries.

Breakthrough in light sources for new quantum technology

Posted: 29 Aug 2014 05:42 AM PDT

One of the most promising technologies for future quantum circuits are photonic circuits, i.e. circuits based on light (photons) instead of electrons (electronic circuits). First, it is necessary to create a stream of single photons and control their direction. Researchers have now succeeded in creating a steady stream of photons emitted one at a time and in a particular direction.

Plug 'n' play protein crystals

Posted: 29 Aug 2014 05:39 AM PDT

Almost a hundred years ago in 1929 Linus Pauling presented the famous Pauling’s Rules to describe the principles governing the structure of complex ionic crystals. These rules essentially describe how the arrangement of atoms in a crystal is critically dependent on the size of the atoms, their charge and type of bonding. According to scientists today, similar rules can be applied to prepare ionic colloidal crystals consisting of oppositely charged proteins and virus particles.

Danish museum discovers unique gift from Charles Darwin

Posted: 29 Aug 2014 05:39 AM PDT

The Natural History Museum of Denmark recently discovered a unique gift from one of the greatest-ever scientists. In 1854, Charles Darwin – father of the theory of evolution – sent a gift to his Danish colleague Japetus Steenstrup, director of the Royal Museum of Natural History. Until very recently, no one at the museum knew that it possessed a piece of scientific history of this caliber. Just a few weeks ago, the head of exhibitions was studying the correspondence between Steenstrup and Darwin as part of her search for objects to include in an upcoming exhibition. She started to suspect a treasure lay hidden somewhere, and soon a hunt was launched among the museum’s 14 million objects.

How nerve cells communicate with each other over long distances: Travelling by resonance

Posted: 29 Aug 2014 05:38 AM PDT

How nerve cells within the brain communicate with each other over long distances has puzzled scientists for decades. The way networks of neurons connect and how individual cells react to incoming pulses in principle makes communication over large distances impossible. Scientists provide now a possible answer how the brain can function nonetheless: by exploiting the powers of resonance.

Precision control of the timing, structure and functions in molecular self-assembly

Posted: 29 Aug 2014 05:38 AM PDT

Scientists have developed a new methodology that can easily and precisely control the timing of and the structure as well as functions obtained in self-assembly of π-conjugated molecules, which is a key technology in the field of organic electronics materials.

Snails tell of the rise and fall of the Tibetan Plateau

Posted: 29 Aug 2014 05:38 AM PDT

The rise of the Tibetan plateau -- the largest topographic anomaly above sea level on Earth -- is important for both its profound effect on climate and its reflection of continental dynamics. Scientists have now employed a cutting-edge geochemical tool -- "clumped" isotope thermometry -- using modern and fossil snail shells to investigate the uplift history of the Zhada basin in southwestern Tibet.

Researchers use NASA and other data to look into the heart of a solar storm

Posted: 28 Aug 2014 02:00 PM PDT

Scientists found that the CME contained a rare piece of dense solar filament material. This filament coupled with an unusually fast speed led to the large amount of solar material observed.

Watching the structure of glass under pressure

Posted: 28 Aug 2014 11:28 AM PDT

Glass has many applications that call for different properties, such as resistance to thermal shock or to chemically harsh environments. Glassmakers commonly use additives such as boron oxide to tweak these properties by changing the atomic structure of glass. Now researchers have for the first time captured atoms in borosilicate glass flipping from one structure to another as it is placed under high pressure.

A new, tunable device for spintronics

Posted: 28 Aug 2014 10:53 AM PDT

An international team of scientists has developed a tunable spin-charge converter made of GaAs. Spin-charge converters are important devices in spintronics, an electronic which is not only based on the charge of electrons but also on their spin and the spin-related magnetism. Spin-charge converters enable the transformation of electric into magnetic signals and vice versa.

Computer games give a boost to English

Posted: 28 Aug 2014 10:53 AM PDT

If you want to make a mark in the world of computer games you had better have a good English vocabulary. It has now also been scientifically demonstrated that someone who is good at computer games has a larger English vocabulary.

Study reveals drivers of Western consumers' readiness to eat insects

Posted: 28 Aug 2014 08:52 AM PDT

The most likely early adopters of insets as a meat substitute in Western societies are young men with weak attitudes toward meat, who are open to trying novel foods and interested in the environmental impact of their food choice. With a low level of food neophobia, the likelihood that this type of person is willing to eat insects as a meat substitute is estimated more than 75%, according to a new study.

Inter-dependent networks stress test

Posted: 28 Aug 2014 08:52 AM PDT

A new study relies on a complex systems modelling approach to analyze inter-dependent networks and improve their reliability in the event of failure. Energy production systems are good examples of complex systems. Their infrastructure equipment requires ancillary sub-systems structured like a network-including water for cooling, transport to supply fuel, and ICT systems for control and management.

Nanoscale assembly line: Nanoscale production line for assembly of biological molecules created

Posted: 28 Aug 2014 08:08 AM PDT

Researchers have realized a long-held dream: inspired by an industrial assembly line, they have developed a nanoscale production line for the assembly of biological molecules.

Doing more with less: New technique uses fraction of measurements to efficiently find quantum wave functions

Posted: 28 Aug 2014 08:01 AM PDT

Just two years ago, with the advent of a technique called direct measurement, scientists discovered they could reliably determine a system’s wave function by “weakly” measuring one of its variables (e.g. position) and “strongly” measuring a complementary variable (momentum). Researchers have now taken this method one step forward by combining direct measurement with an efficient computational technique.

Endangered Siamese Crocodiles Released in Wild

Posted: 28 Aug 2014 08:01 AM PDT

Biologists have just released 17 juvenile critically endangered Siamese crocodiles into a protected wetland in Lao PDR. The one-to-two-year-old crocodiles, which range between 50-100 cm (20-39 inches) in length, were raised in facilities to protect the endangered reptiles and their habitat.

Protein glue shows potential for use with biomaterials

Posted: 27 Aug 2014 06:37 PM PDT

Scientists have shown that a synthetic protein called AGMA1 has the potential to promote the adhesion of brain cells in a laboratory setting. It is also cheaper and easier to produce on a large scale. This could help overcome a major challenge in nerve tissue engineering.

From water to land and back, the mosquitofish is on a roll

Posted: 27 Aug 2014 05:35 PM PDT

Some fish will leap out of water to escape a predator, but biologists have observed that the mosquitofish chooses the most energy-efficient method for returning -- a finding that has evolutionary implications. You are subscribed to email updates from Latest Science News -- ScienceDaily
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Animali esteri, standard più severi Corriere del Ticino

30/08/2014 11:59 Condividi

www.animaliecuccioli.com


Dallapiccola: «I trentini? Sono amici degli animali» Trentino

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Dallapiccola: «I trentini? Sono amici degli animali» - Trentino Corriere Alpi

Dallapiccola: «I trentini? Sono amici degli animali» Trentino Corriere Alpi TRENTO. «Decidere di non venire più in Trentino come risposta all eventuale cattura dell orsa Daniza mi sembra quantome
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Animali: liberate 3 tartarughe Caretta caretta nelle acque di Pan

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Animali: liberate 3 tartarughe Caretta caretta nelle acque di Pantelleria - Meteo Web

Meteo Web Animali: liberate 3 tartarughe Caretta caretta nelle acque di Pantelleria Meteo Web caretta “Tre esemplari di tartaruga marina della specie Caretta Caretta saranno liberati oggi, intorno
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Io parto con gli animali Vanity Fair.it

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Io parto con gli animali - Vanity Fair.it

Io parto con gli animali Vanity Fair.it L incontro lascia sempre il segno, e visto che la legge non scritta della natura dice che gli animali più belli tendono in genere a vivere in luoghi strepitos
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Il CercaGioco: gli animali su PlayStation gamesblog.it (Blog)

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Il CercaGioco: gli animali su PlayStation - gamesblog.it (Blog)

gamesblog.it (Blog) Il CercaGioco: gli animali su PlayStation gamesblog.it (Blog) ricordo che da piccola giocavo ad un gioco della PlayStation 1 dove sceglievi che animale essere: ricordo un panda e
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Fbsocialpet, social per animali dove gli umani non sono ammessi

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Fbsocialpet, social per animali dove gli umani non sono ammessi - TrevisoToday

TrevisoToday Fbsocialpet, social per animali dove gli umani non sono ammessi TrevisoToday ​Fbsocialpet nasce all inizio del 2013 in Ticino come primo social network dedicato agli animali, il facebo
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Animali selvatici e domestici, come cambiano i geni? Corriere d

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Animali selvatici e domestici, come cambiano i geni? - Corriere della Sera

UniboMagazine Animali selvatici e domestici, come cambiano i geni? Corriere della Sera NUOVE OPPORTUNITA - Il lavoro pubblicato su Science, oltre a spiegare l inizio del processo di domesticazione ne
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Cani, gatti, pesci... quando gli animali ci aiutano a vivere megl

30/08/2014 11:59 Condividi

  Animali e Cuccioli Animali e Cuccioli News - Cani, gatti, pesci... quando gli animali ci aiutano a vivere meglio - La Repubblica

La Repubblica Cani, gatti, pesci... quando gli animali ci aiutano a vivere meglio La Repubblica Il rapporto con gli animali domestici ha un impatto benefico sulla nostra struttura psichica e fisica.
» Leggi tutto - » Leggi tutte le news di Animali e Cuccioli

 

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Newsletter MetropolisWeb.it 30/08/2014

30/08/2014 11:58 Condividi

#Notizie a:link #Notizie a:visited #Notizie a:hover #Notizie a:active #NotiziaFlash .ElementoElencoAlbum:link .DescrizioneContainer .ElementoElencoAlbum:visited .DescrizioneContainer .ElementoElencoAlbum:hover .DescrizioneContainer .ElementoElencoAlbum:active .DescrizioneContainer a:link a:visited a:hover a:active var iframecode='';document.write(iframecode); Agguato a Napoli: boss crivellato di colpi nel panificio, muore in ospedale Un uomo di 34 anni, Luigi Mele, figlio di Vincenzo Mele, ex reggente dell'omonimo clan camorristico del quartiere Pianura di Napoli (attualmente detenuto), e' morto in ospedale di Napoli dopo... Nuovo porto a Torre del Greco: un milione di euro per la «passeggiata» con vista sul golfo Nuovo giro, nuovo appalto. Procede a ritmi serrati la marcia dell’amministrazione comunale targata Ciro Borriello per regalare un porto nuovo di zecca alla quarta città della Campania: a... Fuga di gas a Torre Annunziata: esplosione in via Garibaldi Attimi di panico in via Garibaldi a Torre Annunziata. Pochi minuti fa una bombola del gas è esplosa. Uno scoppio determinato da un fornellino del gas all'interno di un'abitazione al secondo... L'ultimo "atto di fedeltà" dei Fedelissimi Antica Salerno: stop dopo 37 anni “La storia non passa la mano”, o forse qualche volta sì. Già, in questo caso il maestro De Gregori non ci ha preso: i Fedelissimi Antica Salerno, sino a ieri sigla più... Controesodo, 47mila transiti sull'A3 Secondo i dati di Anas relativi al controesodo estivo, dalla mezzanotte alle 17 di oggi sono stati rilevati oltre 47 mila transiti nel tratto salernitano sull'autostrada A3 "Salerno-Reggio Calabria".... CROLLI A TORRE ANNUNZIATA | Cede un palazzo nel rione-degrado, due persone scampate alla morte Un rumore sordo, la pioggia di pietre che viene giù, le urla disperate di due persone rimaste ferite, l’intero vicoletto ostruito dalle macerie. A Torre Annunziata è crollata una... Torre del Greco, il ritorno del sindaco-sceriffo: pioggia di multe per gli incivili Quando, alla prima esperienza da sindaco, decise di «cambiare registro» sul mancato utilizzo del casco da parte dei motociclisti e sulle disinvolte abitudini in materia di deposito di rifiuti... Torre del Greco, lavori infiniti: commercianti «intrappolati» e affari a picco - LE FOTO Lavori infiniti in corso Avezzana, residenti e commercianti sull’orlo della crisi. Crisi nervosa per i primi, crisi economica per i secondi: sono i devastanti effetti della città-cantiere... Il CONI respinge il ricorso del Novara. Domani la decisione della FIGC sulla squadra ripescata Il Coni ha respinto il ricorso del Novara. Questa la decisione presa dal massimo organismo lasciando quindi alla Figc il compito di decidere. Dichiarato inammisibile quello del Matera. Domani arriverà... Castellammare, a fuoco negozio di carta in via De Gasperi - LE FOTO IN ESCLUSIVA A fuoco un'attività di vendita all'ingrosso di carta e materiali per la casa in via De Gasperi a Castellammare, terrore sulla strada dei cantieri. In azione i vigili del fuoco per domare... Ultimi Servizi

L'arrivo della nave San Giusto a Salerno - VIDEO

Migranti a Salerno: la nave 'San Giusto' attracca al molo Mario - Video

Migranti a Salerno: il video dello sbarco

Crescent, De Luca: "Salerno come Rio de Janeiro"

'Stella per una notte': trionfa Cicale nell'edizione 2014

Parla Alfredo Anzalone, il nuovo questore di Salerno

Giffoni 2014: giurati in delirio per il concerto di Rocco Hunt

La protesta dei sindaci salernitani davanti alla sede dell'Asl - VIDEO

Ligabue a Salerno: i fan intonano le sue canzoni - VIDEO

Ultimi Album

Il Pd: «Degrado e abbandono: ora siamo in alto mare» - LE FOTO

Torre del Greco, lavori infiniti: commercianti «intrappolati» e affari a picco - LE FOTO

CROLLI A TORRE | Il pomeriggio di inferno | FOTO 3

Castellammare, a fuoco negozio di carta in via De Gasperi - LE FOTO IN ESCLUSIVA

CROLLI A TORRE | Si continua a scavare tra le macerie | FOTO

CROLLI A TORRE | Macerie e terrore nel quadrilatero delle carceri | FOTO 1

Castellammare, a fuoco negozio di carta in via De Gasperi - LE FOTO

Guardia Costiera sequestra scafo con 4,7 quintali marijuana

GIRO DEL MONDO IN 12 FOTO | Da Sofia alle prigioni di Herat. E l'annuncio dell'iPhone 6. Sfoglia

Ultimi Sondaggi Castellammare, vigili in strada di notte. Giusto? Preferisci la zeppola o le patatine? Dispersione scolastica: di chi sono le colpe? Mertens può essere la nuova stella del Napoli? Sindaci eletti: l'emergenza da affrontare subito Degrado allo stadio Giraud. Di chi è la colpa? Ricevi questa newsletter perchè sei iscritto sul sito www.MetropolisWeb.it. Se non desideri piú ricevere le ultime notizie o se desideri cambiare le tue preferenze accedi all'area My Metropolis con i tuoi dati.

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Is Google Authorship Really Gone?

30/08/2014 11:58 Condividi

Small Business Trends h1 a:hover div#emailbody table#itemcontentlist tr td div ul div#emailbody table#itemcontentlist tr td div blockquote div#emailbody table#itemcontentlist tr td div li table#itemcontentlist tr td a:link, table#itemcontentlist tr td a:visited, table#itemcontentlist tr td a:active, ul#summarylist li a img Is Google Authorship Really Gone? Link to Small Business Trends Is Google Authorship Really Gone? Yahoo Expands Ad Network, SlideShare Offers Free Features Voting for the 2014 Small Business Influencer Awards Has Begun 7 Rules to Follow When Working With Freelancers Elie Chalita of Loqate: Bad Addresses Can Kill Your Customer Experience Efforts Good, Bad or…Indifferent Yahoo Opens Its Ad Network to Other Publishers

Is Google Authorship Really Gone?

Posted: 29 Aug 2014 04:30 PM PDT

Google+ authorship

First Google dropped author photos from appearing in snippets on Google search engine results, back in June.  Now Google says it is dropping “authorship” from Google search results altogether.

But is Google authorship really gone?

Better yet, do you have any idea what I’m talking about?

What is Google Authorship?

First, let me explain what I’m referring to when I say “Google authorship.”  It is a way of marking the HTML code in a website to identify an author of an article.  Once that is done, you were advised by Google to cross link that author’s article or profile page, to the author’s Google+ profile — and vice versa.  Doing so resulted in having a small picture of the author show up in Google search results.

The image below illustrates what you might have seen — in the past — for a reference to an article here on Small Business Trends.  Notice the little author picture to the left of the search snippet, identifying the author.

Google authorship gone

When Google+ first recommended this technique, quite a few website owners and bloggers added in the authorship markup to their sites.  They paid their development staff to code their websites for this purpose.  Or they found plugins for WordPress, Joomla or whatever software package they were using, to add in the author markup. They linked to authors’ Google+ profiles.  Then they linked back from Google+ profiles to their author profiles on their sites, to complete the cross reference.

Why bother doing this?  Some believed that having a picture next to a search result made it more likely that a searcher would click on that result.

For a multi-author publisher like Small Business Trends, accomplishing this authorship markup was no small feat.  We coded the markup language in the site.  A plugin we used attempted to it add it, too, causing some conflict. So we had to do some extra troubleshooting to fix it.  Then we created a set of instructions for authors.  We contacted over 300 authors.  In quite a few cases, the authors didn’t know what we were talking about (since most are small-business people, not search professionals).  So we had to first educate them.  For those who responded back, we inserted the Google+ profile addresses they supplied us, manually into this site.  And we asked those authors to place a link in their Google+ profiles back to Small Business Trends, as Google recommended at the time.  And then we followed up with reminders for those who didn’t respond back.

For a small business of six people like ours, it was no insignificant amount of work.  Or expense.

It seems that now all of that was for naught.  Google first stopped showing the photos. And with yesterday’s announcement, they are no longer making any references to who the author is (even in text) in Google search results.

But it turns out, there is one exception.  Google still shows author photos — but only when referring to postings from its Google+ site in search results.

As the following image shows, when you do a search in Google now, you may see author images.  But the author photo will be next to a reference to a Google+ posting by that author.  It won’t show for an article that the same author published on a non-Google site.

Google authorship and Google+

What The Drop of Authorship Means

There’s some confusion — and speculation — over what this means. Some are predicting that Google+ is dying.  Others disagree.

And no matter how things appear today, Google may change what it does in the future.

At this point, though, it seems safe to say the following:

There’s no point in adding cross references between Google+ profiles and your own site, along with authorship markup language.  Doing so will not help authors show up in the search results next to the articles they wrote.  And any advantage to that — real or perceived — is now gone. There may be other useful reasons to include author markup language in your website.  They just aren’t related to appearing in Google search results at the moment.  So most search experts are recommending that if you already have author markup in your site, do not remove it. It seems that there is some benefit to increasing your participation at Google+. That’s because your Google+ activity may, in fact, show up in the search results called out with your author photo.  More on this point appears in this article by Aaron Friedman on Search Engine Land.  And Martin Shervington suggests you should focus on (1) curating content of your own or others on Google+, and (2) publishing original articles and updates on Google+.   You should also comment more on Google+, says Shervington. Increasing your Google+ participation increases the chances of you showing up in Google results with a photo to call out the reference to your Google+ posting. That gives you one more shot at some Google search results “real estate.”

Images: Google+ via Shutterstock; screenshots,

The post Is Google Authorship Really Gone? appeared first on Small Business Trends.

Yahoo Expands Ad Network, SlideShare Offers Free Features

Posted: 29 Aug 2014 02:30 PM PDT

reading park bench

This week, Yahoo expanded one of its advertising programs to include more Web publishers. This means that businesses may be able to reach more online customers through additional outlets. And more publishers could be able to bring in advertising revenue from this program as well.

In addition, SlideShare announced some added features to its free accounts this week, making presentation sharing even easier (and cheaper) for users. These and more business-centric headlines are included in this week’s small business news roundup.

Online Marketing Yahoo Opens Its Ad Network to Other Publishers

Yahoo is set to expand its Stream Ads service to allow other Web publishers beyond a close knit group of publishing partners to include its sponsored posts on their sites as well. The Yahoo ads will appear as “recommended content” on participating websites. The recommended content will pull not only from sponsored posts but also a publisher’s own content.

SlideShare Premium Features Are Now Free

SlideShare, the presentation-sharing platform owned by LinkedIn, announced last week that it is making many of its PRO level features free.  The change is effective August 20, 2014. This change means that all users with SlideShare accountswill have access to most premium features.  Those who had been paying for PRO accounts no longer have to pay.

Green Business Study: Consumers May Doubt the Quality of Green Products

Some entrepreneurs might assume that with environmental concerns top of mind, consumers will always respond positively to green products when available. Not so, a recent study finds. Consumers don’t want companies to focus on being green if it means their products will suffer in some other way.

Solar Powered Startup Provides Protection Against Lion Attacks

How do you stop a lion from attacking your farm animals? If this isn’t a problem you encounter often, then you probably weren’t aware that bright lights help keep the predatory animals away at night. But it is a problem for farmers in rural Africa – and so is getting electricity to their homes.

Mobile Technology Holy Moley! Largest iPad Ever Coming From Apple

The largest iPad ever is coming soon. A new report indicates that Apple is close to giving the go-ahead to start production on an iPad device with a 12.9-inch screen (diagonally). Unnamed sources say suppliers have been told that production on this device would begin at the beginning of next year. Apple hasn’t confirmed any of these plans just yet.

First Sharp Aquos Smartphone Comes to U.S. Market

The first Sharp AQUOS Crystal smartphone is coming to the U.S. The phone comes with a number of unique features including Sharp’s Aquos LCD display. The Sharp AQUOS Crystal may be the first smartphone available in the U.S. with a true edge-to-edge display. That’s a totally flat screen that extends all the way to the phone’s edges. Sharp is more known for its high-definition televisions.

Moto 360 Smartwatch Price and Specs Leaked

You might have to wait another week to slip the new Moto 360 smartwatch onto your wrist. But at least now you know how much it will cost. The Moto 360, Motorola’s new wearable device, is expected to go on the market Sept. 4. And according to a leak on a product page at BestBuy where the Moto 360 smartwatch is expected to be on sale, the retail price will be $249.99.

Sales Merchants, Are You Ready for the Square EMV Card Reader?

Square says it’s ready for the nationwide switch to EMV cards next year. Recently, the company said it would soon make available an update to its magnetic strip card readers it introduced several years ago. These readers will be able to process the new EMV cards that should be in millions of consumers’ hands by October 2015.

Small Biz Spotlight Spotlight: Jetty Productions Creates Professional Videos on a Budget

Video marketing is still a relatively new tool for businesses. Some might even require help with creating compelling video content. That’s where Jetty Productions comes in. Jetty Productions LLC is a digital marketing company that focuses on video content. The video format has the potential to tell a story in a really unique way.

Social Media 17 Ways To Master LinkedIn’s Professional Publishing Platform

When LinkedIn launched as a professional social community  in 2003, it claimed a place in the social space that was not yet represented. LinkedIn is exclusively focused on professional B2C and B2B connections and activities. Learn how to master LinkedIn‘s professional publishing platform.

New re:fluence App Combines Features of Klout, PRWeb

So you’ve created a press release. Will mass-blasting it be helpful? No, in fact, many consider it a spammy method, even if a PR agency or content marketer does the blasting for you. But what about the great content you’ve created? It’s got videos and articles to go with it, and you’re confident the right people will share it.

Startup Colorado Coffee Shop Focuses on Hiring the Homeless

If you visit RedTail Coffee in Fort Collins, Colorado, your barista could very well be homeless. The coffee shop aims to provide employment opportunities to homeless and low-income people in its community. But its owners also hope to change the attitudes of people throughout the rest of the area.

Taxes Begich Bill Could Reduce Healthcare Premiums by 18 Percent, Study Says

A bill proposed by Sen. Mark Begich (D-AK, pictured above) to amend the Affordable Care Act could lower health insurance premiums by 18 percent, a study says. The Expanded Consumer Choice Act creates a new, more affordable tier of healthcare coverage, known as the Copper level.

Technology No More Fumbling: New Reversible USB Connector Announced

If you’ve ever fumbled trying to figure out which end is up on a USB connector, relief is at hand. The importance of the little reversible USB connector to most of our daily business lives can’t be overstated. The plugins are used not just to connect smartphones and tablets to chargers, but also to transfer data from these devices to a laptop, PC or other larger device.

Acer Iconia One 7: Nice Tablet for Users on a Budget, But…

The Acer Iconia One 7 is a nice tablet for the user on a budget. At a manufacturer’s suggested retail price of $129.99, it is a very affordable if average tool running on the Android 4.2 Jelly Bean operating system. You will be able to update that to Android 4.4, also known as KitKat, in the near future, however.

Microsoft Recommends Uninstalling Windows Update After Systems Crashes

Recent updates to Microsoft Windows may give you grief … if they haven’t already. Microsoft issued an official security bulletin recently that indicates users who have problems after installing one of a series of updates starting Aug. 2 should uninstall that update.

Funding HubSpot Files for IPO, Hopes to Raise $100 Million

HubSpot, the inbound marketing company founded by Brian Halligan and Dharmesh Shah in 2006, has filed its intentions for an Initial Public Offering. The company says it hopes to raise $100 million from sales of public stock, according to its S-1 filing with the Security Exchange Commission. HubSpot says it plans to list shares on the New York Stock Exchange under the symbol HUBS.

Coolest Cooler is Now Top Earning Kickstarter Campaign

There’s a new top earner among Kickstarter campaigns. The Coolest Cooler is a high-tech appliance that its creator describes as more of a portable party than a regular cooler. The campaign still has a couple of days left, but it’s already raised more than $10.7 million.

Reading Photo via Shutterstock

The post Yahoo Expands Ad Network, SlideShare Offers Free Features appeared first on Small Business Trends.

Voting for the 2014 Small Business Influencer Awards Has Begun

Posted: 29 Aug 2014 12:30 PM PDT

smbinfluencer voting 3

Now that our nomination period has closed, we’ve moved into the voting stage for the 2014 Small Business Influencer Awards. You can vote for all your favorite Influencers now until September 15, 2014.

This is a great way to support those businesses and entrepreneurs that you want to recognize as having a positive impact on the small business community.

How Voting Works

You can vote for each nominee you want to support only once. But there is no limit to how many nominees you can vote for.

To vote, just visit the page of the nominee of your choice and click the Vote button (we like to keep things simple!). Additionally, you can leave a comment below the nominee’s profile showing your support.

Be sure to tell people why you think this person or company is worthy of a Small Business Influencer Award. Remember, our judges will also be selecting their choices for the Top 100, so these comments can give them insight into who they should select.

smbinfluencer voting

If You are a Nominee

You absolutely can vote for yourself, as well as encourage your community to vote for you.

You should have received an email from us regarding how you can promote your nomination. If you haven’t received the email, contact us and we’ll get you squared away. There are several ways you can boost votes for your nomination:

Grab a Badge and put it on your site to promote your nomination. Use our Press Release Generator to spread the news. Share your nomination on social media using #SMBInfluencer in your updates.

We hope you’re as excited as we are to support those business owners and brands that have been nominated for this year’s awards.

SO CLICK HERE TO CAST YOUR VOTES NOW!  

You may vote for yourself, your organization and your favorite Influencers, and then use the share buttons and badges to encourage your networks and followers to do the same. 

The post Voting for the 2014 Small Business Influencer Awards Has Begun appeared first on Small Business Trends.

7 Rules to Follow When Working With Freelancers

Posted: 29 Aug 2014 10:00 AM PDT

working with freelancers

Freelancers are awesome professionals who can help your business grow, before you need to hire employees. I’ve used freelancers for years and they’ve helped my business, quite a bit.

Chris Byers, CEO of Formstack has some thoughts on how to do this and he’s shared his top tips for working with freelancers below.

Learn From Past Mistakes

Identify the problems you have had with freelancers in the past. Was there conflict about rate or scope of the project? Establish a written contract. Have you hired freelancers who didn’t deliver? Create a new hiring process.

You get the idea. Once you pinpoint the underlying issues, determine what you need to do differently. Take the mentality that you’re not just hiring a freelancer. In many ways, you’re hiring a remote employee.

Vet Your Freelancers

Hiring is one of the most important elements to a business, but many people will take on a freelancer with little consideration. Even though you don’t have the same commitment to a freelancer as a full-time employee, you are still counting on them to deliver an important service.

Require references and ask about the freelancer’s turnaround time, dependability, and attitude. Were the references happy with the quality of work they received? Did they hire the freelancer for multiple projects? Always ask for work samples to evaluate their skill level.

Over Communicate Goals and Deadlines

Be clear about your project schedule. Some freelancers juggle multiple clients and may not have total availability. As the project goes on, touch base with their progress. Give deadlines for rough drafts or mockups. You want to be able to stop your freelancer from going too far down the wrong path. (After all, you’re paying for the work.)

Video chats with screen-sharing can reassure you that your freelancer is producing what you had in mind. According to the Formstack “Managing Remote Teams” infographic, 83% of remote workers report their project statuses online. Ask your freelancers to update you at least weekly.

Make the Connection

Your freelancers are working on a project that probably includes several other employees. How well do they fit with the rest of the team? Help them feel connected to the team so they can catch the vision for your project. Introduce them to people via video chat or have them sit in on a meeting.

Connecting with your freelancer results in less isolation and a better sense of what your project’s goals are. This is especially helpful if you want to build a long-term relationship with a freelancer.

Create Cheat Sheets

Freelancers need to know about your brand guidelines. They should clearly understand your company’s style, design, and voice. Style guides can save you lots of time correcting things that aren’t quite right with freelancers.

Because brand guidelines usually change over time, create a living document that can be shared internally. Your freelancer may even offer suggestions on how to improve it, which is an added bonus.

Evaluate Your Freelance Experience

Too often, small businesses have to run headlong into the next project without taking a moment to reflect. Evaluate your freelancers along the way. Did they meet the goals of the project? Were they available to you? Did work have to be sent back repeatedly for revision?

For example, if the deliverables were great but you could never get ahold of your freelancer, you might not want to work with them again. If you decide not to rehire someone, give them feedback to help them improve.

Managing Freelancers Like Remote Workers

The same rules apply to freelancers and remote employees. Hire well, communicate your objectives, report on progress, and offer feedback.

Additionally, if you’re like the 66% of employers who offer occasional telecommuting, you’ll become more skilled as a remote manager.

Taking a new approach can help you find the freelancers who will help your company reach its goals.

Freelancer Photo via Shutterstock

The post 7 Rules to Follow When Working With Freelancers appeared first on Small Business Trends.

Elie Chalita of Loqate: Bad Addresses Can Kill Your Customer Experience Efforts

Posted: 29 Aug 2014 07:30 AM PDT

Improving the customer experience is priority number one for many business today. From upgrading their websites to creating mobile apps, everyone is looking to provide customers more reason to buy more things from them. But all of these efforts to add the latest and greatest in social/mobile technology to create better interactions with customers, overlooking basic things like making sure orders get delivered to their destinations can destroy all of those efforts.

Elie Chalita, product manager for global location intelligence solution Loqate, shares with us just how important getting the right address is to the overall customer experience. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)

* * * * *

bad shipping addressesSmall Business Trends: Maybe you could give me a little bit of your personal background?

Elie Chalita: I was an engineer, then decided I was tired of coding. So I went to business school and straight to Loqate afterwards.

Since starting with Loqate, I’ve been in charge of piloting our CRM campaign, doing the market analysis, and basically putting us on the CRM map.

Small Business Trends: Can you talk a bit more about Loqate?

Elie Chalita: Loqate produces software that can take anything that vaguely looks like an address from any country in the world, parse it, pull out its components, verify every one of them, then give it back to you in the exact format for that country.

If you want to send a gift to Grandma in Japan, we make sure she gets the right address, for example.

Small Business Trends: Sounds like something easy to get right. But in eCommerce, not every address comes across right. What’s the impact of having the wrong address?

Elie Chalita: You can have an amazing marketing campaign, the best offers on the planet. If you don’t get that customer purchase to their doorstep, they’ll never purchase from you again. If you mess up the delivery first time around or don’t get it there at all or get it there a week late, that customer will be pretty dissatisfied.

Small Business Trends: Can you talk about the actual impact of not getting a customer their goods because you have a bad address?

Elie Chalita: We’ve had almost 40% of people getting their own home address wrong when they type it in. Admittedly, many errors are minor. But they can still throw off shipping. More than that, most companies don’t verify the addresses. They assume it’s correct. It might get delivered, but in many cases, it simply won’t get there.

Every package you don’t deliver properly, you’ve written off any possible profit on that. You might have to refund the customer, send something again – the goods might get lost/destroyed. So you’ve turned a pretty much guaranteed sale – into a loss to begin with. Now that’s the basic value.

The bigger problem is, you will lose that customer’s lifetime value afterwards. What’s even worse, in the age of Yelp and online reviews, is a customer can drive away 9 to 15 opportunities with a single bad review.

Small Business Trends: Let’s think about this. Because that customer puts their address in wrong, they might not get their package. If they get it, it’ll be late. So either case, it’s not good. And chances are that customer could be very upset. They can go to their Yelp account or to Twitter, might have thousands of followers too, and can basically flame you out because they didn’t get their product on time or get it at all. And it could’ve even been because they put their own address in wrong.

Elie Chalita: Yep. Pretty easily.

Small Business Trends: So that customer experience, though not the company’s fault, could be impacted tremendously.

Elie Chalita: Yes. The thing to remember is accidents happen and the customer doesn’t care whose fault it is, even if it was their fault. The company’s always the one who has to fix this afterwards.

Small Business Trends: Right.

Elie Chalita: So when you can solve that problem by having a very simple piece of software running on top of your eCommerce platform, why would you not do it?

Small Business Trends: Then there’s the other case of Grandma. She might want barbeque sauce, and she’s in Japan. She could put her address in the way that they’re used to putting it in over there.

Elie Chalita: Yes.

Small Business Trends: You could be in Texas. You get that order, and you see this. It’s a perfectly good address, it’s just not in the format that you’re used to seeing.

Elie Chalita: It might not even be in the same language honestly. Not to disparage USPS or FedEx, but I don’t expect the average operator to decode a Japanese address if they’re working at a shipping center in Dallas.

Small Business Trends: So it could be the case of everybody’s right, but the package still doesn’t get there…and guess what? The customer’s going to flame you out again on Yelp.

Elie Chalita: Ecommerce companies have a lot to lose from every single mistake. Even when there’s no mistake, you’ll lose quite a bit because you’re uniquely vulnerable to your customers nowadays.

Small Business Trends: Bottom line, a lot of folks are spending a lot of time/effort on customer experience. They could do all that and still really mess up. Or at least miss out on a key piece just because they don’t have the correct address.

Elie Chalita: Exactly. Unless you can fulfill the core aspect of your business, which is getting that purchase to the customer’s doorstep, you’re at risk. No matter what else you do.

Small Business Trends: Where can people learn more about Loqate?

Elie Chalita: I suggest going to our website, Loqate.com.

This interview on how bad shipping addresses can kill your customer experience efforts is part of the One on One interview series with thought-provoking entrepreneurs, authors and experts in business today. This transcript has been edited for publication. To hear audio of the full interview, click on the player above. 

The post Elie Chalita of Loqate: Bad Addresses Can Kill Your Customer Experience Efforts appeared first on Small Business Trends.

Good, Bad or…Indifferent

Posted: 29 Aug 2014 05:00 AM PDT

indifferent cartoon

This is such a simple idea, but it’s getting it to work correctly is harder than you’d think:

The eye has to read the words in the correct order. The font has to be big enough to read, but not so big that it looks out of place. The facial expression has to be just right.

I’d love to say I just dashed this off, but it took a good bit of Photoshop to massage everything into place.

Sometimes it’s those little simple ideas that take the most work.

The post Good, Bad or…Indifferent appeared first on Small Business Trends.

Yahoo Opens Its Ad Network to Other Publishers

Posted: 29 Aug 2014 02:30 AM PDT

yahoo opens its ad network

Yahoo is set to expand its Stream Ads service to allow other Web publishers beyond a close knit group of publishing partners to include its sponsored posts on their sites as well.

The Yahoo ads will appear as “recommended content” on participating websites. The recommended content will pull not only from sponsored posts but also a publisher’s own content.

Currently, Yahoo’s Stream Ads appear only on sites such as SB Nation, GameSpot and TV Guide. But according to a report from AdAge.com, Yahoo plans to open up its advertising platform to other publishers too in the near future.

For other Web publishers this may mean additional monetization by placing Yahoo display ads on heir sites and alongside their content.

For advertisers, it broadens the reach of ads that can be purchased through Yahoo’s Ad Manager app. If more publishers are placing these ads on their sites, it will allow businesses to reach more readers.

The ads appear similar to those created by a service like Taboola, which also recently announced new opportunities for online publishers to use its advertising platform. At the bottom of a site’s own unique content, four picture boxes with headlines below them appear on a content page. These posts appear under the heading “Recommended”.

If a website’s visitors click the sponsored posts beneath the content they’ve just read, that site’s publisher will share in the ad revenue. No exact terms for this share of revenue have been disclosed.

What’s unique about Yahoo’s service is that it will include, initially of course, three posts from within the site that’s publishing the Stream Ads. The fourth post among those Recommended will be a sponsored post.

AdAge reports that nearly all those ads will come from Yahoo’s ad portal, Gemini. Gemini is a do-it-yourself app that allows companies to pay for and customize their advertising on the Yahoo network.

Image: AdAge

The post Yahoo Opens Its Ad Network to Other Publishers appeared first on Small Business Trends.

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